Esquire appeared, for the first time, in October 1933. It was conceived at the darkest moment of the depression and was born at the dawn of the New Deal. The magazine began as a racy publication for men, published by David A. Smart and Arnold Gingrich. It later transformed itself into a more refined periodical with an emphasis on men's fashion and contributions by Ernest Hemingway and F. Scott Fitzgerald. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost. In the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim O'Brien, John Sack, Gay Talese, Tom Wolfe and Terry Southern. Under Harold Hayes, who ran it from 1961 to 1973, it became as distinctive as its oversized pages. The magazine shrank to the conventional 8½x11 in 1971. The magazine was sold by the original owners to Clay Felker in 1977, who sold it to the 13-30 Corporation, a Tennessee publisher, two years later. 13-30 split up in 1986, and Esquire was sold to Hearst at the end of the year.
Short lived Gentleman's magazine form Penthouse Publications.